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Portfolio: Home Delivery Wine
Project: Full Shopify design & development for an online wine retailer.
Optimized Cart & Upsells: A dynamic cart drawer with post-purchase recommendations to increase conversions.
Advanced Product Filtering: Custom filters for wine type, region, varietal, price, and pairing to simplify discovery.
Mix & Match Case Builder: A custom function allowing customers to build their own mixed case of wine, boosting average order value.
Wine Club Subscriptions: Seamless integration of a recurring subscription service for predictable revenue.
Rich Product Pages: Custom templates with tasting notes, pairings, and suggestions to educate customers and drive sales.

Portfolio: Glenarm organic salmon
Project: Premium Shopify store for a direct-to-consumer organic salmon producer.
Key Features Built on Shopify:
- Subscription Model & Frequency Management: Implemented a seamless subscription service for regular deliveries, allowing customers to easily manage their delivery schedule and skip or cancel orders.
- Freshness & Logistics Focus: Designed the entire UX around product freshness, with clear delivery information and order deadlines to manage customer expectations.
- Streamlined Product Selection: Simplified the shopping experience with clear choices (e.g., Fillets, Sides, Whole Fish) and prominent “Add to Subscription” buttons to drive recurring revenue.
- Premium, Trust-Building Design: Used high-quality imagery and clean design to reflect the brand’s premium quality and organic ethos, building immediate customer trust.
- Integrated Storytelling: Weaved the brand’s heritage and farming practices throughout the site to justify the premium positioning and connect with customers.

Portfolio: Magnets
Project: Enterprise E-commerce Development on Magento/Adobe Commerce
Key Magento Features & Customizations:
- Complex Product Management: Built to handle thousands of SKUs with extensive variations (sizes, shapes, materials, grades) using Magento’s advanced product attributes.
- B2B & B2C Functionality: Seamlessly serves both individual customers and business clients with custom pricing, bulk ordering, and account management features.
- Advanced Search & Filtering: Implemented powerful faceted search with technical filters (Grade, Material, Coating) to help customers navigate the extensive catalog.
- Robust Checkout & Shipping: Customized Magento’s checkout to handle various shipping options and calculations for both small and large industrial orders.
- Technical Integration: Integrated with enterprise-level systems for ERP, inventory, and logistics required for industrial-scale operations.
Result: A high-performance, scalable Magento solution that efficiently manages a complex product catalog and serves diverse customer segments from individual buyers to large corporations.

Portfolio: Powergen enterprises
Project: Industrial E-commerce Solution on WordPress/WooCommerce
- Industrial Product Catalog: Configured WooCommerce to handle complex industrial products (generators, engines, parts) with detailed specifications and technical attributes.
- B2B-Focused Functionality: Implemented user role management and custom pricing structures suitable for business clients and wholesale customers.
- Quote Request System: Developed custom functionality allowing businesses to request formal quotes for large equipment and industrial solutions.
- Service & Product Integration: Seamlessly combined physical product sales with service offerings and maintenance packages within the same platform.
- Heavy Industry Design: Created a professional, industrial-appropriate design that builds trust and effectively showcases technical products.
- Result: A robust B2B e-commerce solution that effectively markets and sells industrial equipment while generating qualified leads through integrated quote requests.
